I’m a Revenue Intelligence Analyst specializing in growth analytics, conversion optimization, and business intelligence systems.
I started my career as a Freelance Marketing & Customer Analyst, where I worked with different businesses on campaigns and customer data. During this time, I noticed businesses weren’t lacking effort, they were lacking clarity on what was actually driving their revenue.
That’s where I found my focus.
I shifted from surface-level analytics to understanding end-to-end revenue systems, how users move through funnels, where conversions break, and how data can directly influence growth decisions.
Today, I help businesses identify revenue leaks, optimize conversion funnels, and build data systems that drive measurable growth.
Most recently, I’ve been working on revenue intelligence frameworks, KPI systems, and growth experiments, using tools like Power BI and SQL to turn data into clear, actionable outcomes.
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⭐ Revenue Intelligence & Funnel Analysis | 5+ months
⭐ Marketing & Customer Analytics | 1+ years
⭐ Data Visualization (Power BI, Excel) | 1+ years
⭐ SQL & Data Analysis | 1+ years
SQL | Power BI
Replaced a manual process by creating a SQL script and Power BI dashboard to pull and visualize revenue data. Created during my freelancing time as a Revenue Analyst for Iridium with dummy metrics.
Excel | Power BI | Google Analytics
Developed a funnel analysis system to understand user journeys, campaign performance, and conversion drop-offs. Identified key friction points across the funnel and created KPI tracking to support data-driven marketing and growth decisions.
Marketing Funnel Analysis System
